{"id":175,"date":"2024-02-14T10:28:54","date_gmt":"2024-02-14T09:28:54","guid":{"rendered":"https:\/\/louis-lefebvre.fr\/?page_id=175"},"modified":"2025-02-10T18:26:12","modified_gmt":"2025-02-10T17:26:12","slug":"ma-formation-icb-infocom","status":"publish","type":"page","link":"https:\/\/louis-lefebvre.fr\/?page_id=175","title":{"rendered":"Ma formation"},"content":{"rendered":"\t\t
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C'est quoi ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"ICB\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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La formation Information et Communication \u00e0 Besan\u00e7on<\/a>, ou ICB pour les intimes, se d\u00e9roule sur trois ans. La formation propose deux parcours distincts : \u00ab\u00a0Communication des organisations\u00a0\u00bb et \u00ab\u00a0Publicit\u00e9\u00a0\u00bb.<\/p>

La premi\u00e8re ann\u00e9e est davantage ax\u00e9e sur la th\u00e9orie, posant les bases essentielles de communication. La deuxi\u00e8me ann\u00e9e se concentre sur l’application pratique de cette th\u00e9orie \u00e0 travers des challenges internes et nationaux ainsi que des projets tutor\u00e9s<\/a>. Des stages<\/a> sont \u00e0 effectuer chaque ann\u00e9e pour compl\u00e9ter l’apprentissage en milieu professionnel.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Les mati\u00e8res...<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Communication \u00e9v\u00e9nementielle, Communication num\u00e9rique, Marque employeur, Relation presse, Marketing, Communication interne, Sociale m\u00e9dia, Brand content, M\u00e9c\u00e9nat et Sponsoring<\/h2>
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Et bien plus encore !<\/p> <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n

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Design graphique, Cr\u00e9ation graphiques, Web design, Image et son, Photographie, PAO (Publication Assist\u00e9 par Ordinateur)<\/h2>\n
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Et bien plus encore !<\/p> <\/div>\n\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Apr\u00e8s trois ann\u00e9es \u00e0 ICB...<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\n\t\t\t\tSuite Adobe\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\tIndesign - Photoshop - Illustrator - Premiere Pro<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\n\t\t\t\tPack Office\t\t\t<\/span>\n\t\t\n\t\t
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\n\t\t\t\tWord - Excel - PowerPoint<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\tStrat\u00e9gie cr\u00e9ative - Strat\u00e9gie des moyens<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Savoir-faire<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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  • Informer<\/li>
  • Analyse<\/li>
  • Recherche \/ veille<\/li>
  • Conception graphique<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    Savoir<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    • \u00c9laboration de strat\u00e9gies de communication<\/li>
    • \u00c9laboration de strat\u00e9gies marketing<\/li>
    • Communication interne \/ externe<\/li>
    • Logiciel de PAO<\/li>
    • R\u00e9daction<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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      Savoir \u00eatre<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      • Organiser<\/li>
      • R\u00e9flexion<\/li>
      • Flexible<\/li>
      • Professionnalisme<\/li>
      • Capacit\u00e9 d\u2019\u00e9coute<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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        \u00c9tudier \u00e0 ICB c'est aussi...<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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        Recharges d'ordinateur<\/div>\t\t\t
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        Nuits blanches<\/div>\t\t\t
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        Photos du cours<\/div>\t\t\t
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        Kinder Bueno mang\u00e9s<\/div>\t\t\t
        \n\t\t\t\t<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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        <\/path><\/svg><\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        <\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

        C’est quoi ? La formation Information et Communication \u00e0 Besan\u00e7on, ou ICB pour les intimes, se d\u00e9roule sur trois ans. La formation propose deux parcours distincts : \u00ab\u00a0Communication des organisations\u00a0\u00bb et \u00ab\u00a0Publicit\u00e9\u00a0\u00bb. La premi\u00e8re ann\u00e9e est davantage ax\u00e9e sur la th\u00e9orie, posant les bases essentielles de communication. La deuxi\u00e8me ann\u00e9e se concentre sur l’application pratique de cette th\u00e9orie \u00e0 travers des challenges internes et nationaux ainsi que des projets tutor\u00e9s. Des stages sont \u00e0 effectuer chaque ann\u00e9e pour compl\u00e9ter l’apprentissage en milieu professionnel. Les mati\u00e8res… Communication \u00e9v\u00e9nementielle, Communication num\u00e9rique, Marque employeur, Relation presse, Marketing, Communication interne, Sociale m\u00e9dia, Brand content, M\u00e9c\u00e9nat et Sponsoring Et bien plus encore ! Design graphique, Cr\u00e9ation graphiques, Web design, Image et son, Photographie, PAO (Publication Assist\u00e9 par Ordinateur) Et bien plus encore ! Apr\u00e8s trois ann\u00e9es \u00e0 ICB… Suite Adobe Indesign – Photoshop – Illustrator – Premiere Pro Pack Office Word – Excel – PowerPoint Marketing Marketing classique – Web marketing – Marketing digital Strat\u00e9gie de communication Strat\u00e9gie cr\u00e9ative – Strat\u00e9gie des moyens Savoir-faire Informer Analyse Recherche \/ veille Conception graphique Savoir \u00c9laboration de strat\u00e9gies de communication \u00c9laboration de strat\u00e9gies marketing Communication interne \/ externe Logiciel de PAO R\u00e9daction Savoir \u00eatre Organiser R\u00e9flexion Flexible Professionnalisme Capacit\u00e9 d\u2019\u00e9coute \u00c9tudier \u00e0 ICB c’est aussi… Recharges d’ordinateur 0 Nuits blanches 0 Photos du cours 0 Kinder Bueno mang\u00e9s 0<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-175","page","type-page","status-publish","hentry"],"yoast_head":"\nMa formation<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez ma formation en Infocom, ce que j'y fais ainsi que ce que cela m'apporte durant mes deux ann\u00e9es \u00e0 l'ICB.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/louis-lefebvre.fr\/?page_id=175\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ma formation\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez ma formation en Infocom, ce que j'y fais ainsi que ce que cela m'apporte durant mes deux ann\u00e9es \u00e0 l'ICB.\" \/>\n<meta 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